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Seasoned internet marketers have now, to quite an extent understood how internet visitors search for specific products or services on the World Wide Web. Visitors don’t just enter single words in their search queries but enter three, four or more words. They know what they are looking for and where. For example, a visitor who wants to take his family for holidays in the Bahamas won’t enter just the word ‘holidays’ in the search query. He or she will enter ‘family holidays in the Bahamas’. The visitor knows entering a single keyword will make the search engine return millions of sites and none of them will relate to what he or she is looking for. But entering four five keywords will make the search engine return sites that contain the keywords entered by the visitor. Now this will be helpful for the visitor and list sites that he or she would want to explore.
Internet marketers understand this concept and look for long tail keywords to use on their websites. They want people who are looking for products or services which they are marketing to visit their website, and the only way they can get this traffic is by using long tail keywords in the pages of their website. Search engines are brilliant and sophisticated, and they store long tail keywords that websites are using in their databases. So whenever a visitor enters specific keywords, the search engine will show websites that match the keywords. In the example ‘family holidays the Bahamas’ and ‘holidays Bahamas’ would be the keywords the search engines would use to retrieve keyword matching sites.
Long tail keywords are those three, four or five key word phrases specific to what your website is selling. You see, whenever a customer enters a highly specific search phrase, they know what they want to purchase. In most cases, these specific searches are going to get converted into sales if the website offers exactly what the customer wants. Generic searches are what customers do when they are browsing and seeing what’s on offer at different sites. It’s like window shopping.
Long tail keywords are used to target customers who are looking for a specific product. Let’s assume a customer gets interested in a product. He will search for sites that sell that product. For example, let’s assume the customer is looking for electric bikes. The search engines will return all the sites that contain these two keywords. Now he will open a site that lists the best electric bikes. He will browse them and select a bike he wants to buy. Let’s assume he likes the Airbike MX5. Now he will search for that specific bike.
It is where highly specific multi phrase long tail keywords are far easier to rank for by search engines. If you, as an internet marketers use generic words as keywords, you are likely to face huge competition against top ranking sites. You cannot compete against sites like About.com, Wikipedia.org, Amazon, eBay and other well-known sites. Therefore you must find suitable long tail keywords to use in the pages of your website.
Google likes websites that have more pages. It suggests that as an internet marketer you should be zeroing in searchers who use long tail keywords. Since there are so many combinations of long tail keywords that searchers may use to buy what you are selling, you will have to create more pages.
Just remember that your unique pages just need to be variants of your main product page. Place the long tail keyword phrase in the title of each page. So don’t focus on just three or four highly competitive keywords, target easy to rank long tail keywords.
To get the maximum traffic to your website you will need to use a mix of targeted keywords and long tail keywords in the pages of your website. The more pages you have on your website that contain long tail keywords in the title or description of the pages, the more visitors you will get.
If you are targeting the YouTube market, you should research YouTube keyword list and popular YouTube tags list to market your video on this site.
Now we know what long tail keywords are, but how do we find a list of them related to what we are trying to sell on our website. We know our keywords, and we know our products and also the area from where we want visitors. On your search browser go to smallseotools.com and find the long tail keyword generator. Or copy/paste smallseotools.com/long-tail-keyword-generator in the address bar of your search browser.
Now in the display enter the ‘seed list.’ Enter the keywords that you want it to use to generate long tail keywords. Once you have entered those select the ‘Provider,’ it defaults to Google, but if you click on the arrow it will display a list of providers;
You can select the provider that you want to target. Next, select the country you are targeting and the Language. It will display a list of keywords suggestions. You can copy/paste the list or export the list to an excel worksheet.
Now with the list of long tail keywords generated by this ingenious and handy tool, you can design your internet marketing strategy. You have a very good idea of what those sagging customers enter in their search queries, and if you sell those products, you can make web pages to target these customers.
Using long tail keywords in your website’s pages will get you more traffic. It will also get you a higher ranking on the popular search engines, and these are the two major goals every internet marketer wants to achieve. Use this free long tail keyword tool, and you can also use Google keyword planner tool in forming your website’s strategy. Remember long tail keywords are more focused than generic keywords and their use will help in your website’s ranking.