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As a webmaster, you want your website to rank on the top of search engine results pages (SERPs), right?
Of course, everyone does!
But for your site to get indexed and eventually rank, search engines like Google would often have to regularly “crawl” your site.
They do this to provide the most up-to-date content in the search results.
Sometimes, the search bots may crawl a site multiple times in a day, especially if you post new articles throughout the day like the case is with news sites.
The crawl process is mostly algorithmic, meaning that computer programs determine how often search bots should crawl each site.
The more times these search engine spiders crawl your site, the more of your content they'll index. This ultimately leads to more of your pages showing up for queries and by extension more organic traffic trooping into your site.
However, for your site to get crawled *properly* everytime and more frequently as it were, there has to be a structure in place. And it is called Sitemap.
In technical terms, XML stands for Extensible Markup Language (XML). It is a standard machine-readable file format, consumable by search engines and other data-munching programs like feed readers.
In the simplest of terms, an Sitemap XML is a document that helps Google and other major search engines better understand your website while crawling it.
It basically lists the URLs (pages) of a site in a structured manner which allows you (the webmaster) to include additional information about each URL.
This ranges from information like:
The fact that XML maps list pages accordingly and provide additional information about those pages help search engines to crawl your site more intelligently.
This basically means that a good Sitemap serves as a roadmap of your website which leads search engines to all your important pages.
XML is especially important if:
XML map can also be useful for search engine optimization (SEO).
Why? Because they allow Google and other search engines to easily find important pages on your website, even if your internal linking is bad.
This is important because Google and other search engines indexes and ranks specific webpages, not whole websites.
So even if your homepage URL has already been crawled and indexed by the search engines, there's still the need to provide them with a properly defined sitemap to help in exposing other pages that would otherwise be hidden from the spiderbots.
Think of your website as a house and each page of your site as a room. Google may know the house from ‘outside view’ but not necessarily each and every room in it.
Now, think of an Sitemap as a blueprint or a map of your house and the rooms in it. Google uses this blueprint to easily and quickly find all the rooms within your house.
And talking about quickly finding your pages, if you published a piece of content and it got copied and published elsewhere, Sitemaps can be very useful in establishing you as the original source of the content.
How? Because through the help of an XML map, Google will be able to find it first on your site given that the XML file helps it crawl your site quickly and more often. Summary: duplicate content issue resolved!
All of these benefits make you just want to create an XML for your site. And that's why we created the Sitemap Generator.